Welcome to the course.

Loading...
查看授课大纲

您将学习的技能

Brand Architecture, Product Management, Brand Management, Brand Engagement

审阅

4.7(1,791 个评分)
  • 5 stars
    73.36%
  • 4 stars
    21.99%
  • 3 stars
    3.57%
  • 2 stars
    0.61%
  • 1 star
    0.44%
JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

从本节课中
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

教学方

  • Placeholder

    Luis Rodriguez Baptista

    Professor

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。