2.9 Interview with Professor Bernd H. Schmitt (Columbia Business School)

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Corporate Branding, Brand Marketing, Brand Management, Brand Identity

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AS
Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

PG
Apr 13, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

从本节课中
Brand Design & Delivery

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    Nader Tavassoli

    Professor of Marketing

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