3.7 Interview with Helen Casey (Head of Marketing, Old Mutual)

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您将学习的技能

Corporate Branding, Brand Marketing, Brand Management, Brand Identity

审阅

4.9(394 个评分)
  • 5 stars
    356 ratings
  • 4 stars
    33 ratings
  • 3 stars
    5 ratings
CH

Feb 11, 2019

Very interesting. This Module helps me understand the meaning of Brand and brand behaviour and how to align these two concepts with the business to better deliver on the brand promise.

RA

May 02, 2019

The great course really impressed my teaching skills of the instructor. The in-depth understanding of brands . Finally, to sum up, the course was great customer experience.

从本节课中
Brand Leadership and Alignment

教学方

  • Nader Tavassoli

    Nader Tavassoli

    Professor of Marketing

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