Conceptual Preliminaries

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来自 Indian School of Business 的课程

Business Analytics and Digital Media

148 个评分

Indian School of Business

Business Analytics and Digital Media

148 个评分

课程 2（共 6 门，Specialization Business Technology Management）

The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

从本节课中

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools.

Toolscape for Business Analytics8:56

A primer on Business Experimentation10:03

Conceptual Preliminaries3:20

Software for this Course2:34

Training Machines A People-Analytics Use Case11:30

The Exponential Learning Curve of the Machines7:19

Toolscape Summary and Warp-up1:05

与讲师见面

Sudhir Voleti
Assistant Professor and ISB Research Fellow
Marketing

[MUSIC]

Welcome back.

We'll quickly go over a small set of conceptual preliminaries after which we

will get into other software tools that will be used in this course.

And these are fundamental questions again,

conceptual preliminaries a fundamental question.

Question one, what is efficiency?

And the reason we want to know that,

is because the answer to that question helps us answer this one.

What is productivity?

And why do I want to know what is productivity?

Because that leads to the answer to this third question.

What is technology?

And once we are there then the fourth question comes about.

How is technology different from science?

Why should we care about that?

Because that difference ultimately in some sense is going to play out here

in the definition of platforms both for technology, and for businesses.

So let's go to the first question, what is efficiency.

Given any system there are some inputs and there is an output.

Efficiency is basically the rate of output per unit input.

That's basically what it is.

What is productivity.

Productivity is a particular type of efficiency.

It is the average measure of the efficiency of production.

Economic production, that's basically what it is.

Productivity is an economic term, yeah?

Which brings up the question, what is technology?

Any set of means, any set of tools,

any processes that can raise productivity is a technology.

Examples, think of the printing press,

right, which raised the productivity, the efficiency with which written

text could be produced by orders of magnitude and so on.

How is technology different from science?

Well, basically pure science is the base,

the application of that science to raise productivity is technology.

It's basically the raising of productivity that makes something a technology.

Innovations in some sense also fall under that definition.

Which brings up the question, what are platforms?

Platforms are basically exchanges or marketplaces.

There is a platform owner who sets the rules and people who come there

play according to those rules, that's basically what a platform is.

People and businesses trade as per the rules set by the platform owner.

Example, Android, it's a platform, there are rules and

people basically come and exchange things there, trade.

Your third part developers,

your consumers, your apps, an entire ecosystem built around a platform.

Another example eBay, a platform created where people could exchange

value consistent with the rules set by the platform owner.

Now that we have some idea basically of what we mean by platform and

by technology, let us now jump into in some sense

the software enablers of this course.

But before that, a series of quick questions I'd like you to take.

Think about in terms of what is a platform and what isn't.

[MUSIC]

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