The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
Conceptual Preliminaries
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您将学习的技能
Digital Media, Data Analysis, Analytics, Business Analytics
审阅
SA
Mar 05, 2018
Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.
VK
Nov 22, 2018
A great basic course that fueled my interest to learn more and deep dive into analytics\n\nthank you
从本节课中
Toolscape
An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools.
教学方
Sudhir Voleti
Assistant Professor and ISB Research Fellow
