The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
Motivating Customer Analytics
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您将学习的技能
Digital Media, Data Analysis, Analytics, Business Analytics
审阅
JB
Sep 11, 2017
This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.
SA
Mar 05, 2018
Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.
从本节课中
Customer Analytics
Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments.
教学方
Sudhir Voleti
Assistant Professor and ISB Research Fellow
