The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation
Video: Introduce and Explain Relevance of Visuals
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来自 University of Washington 的课程
Business English: Capstone Project
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从本节课中
Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
与讲师见面
Richard MooreExtension Lecturer, International & English Language Programs
UW Educational Outreach
[MUSIC]
When you show a chart or graph introduce it and explain its relevance.
Basically, what are you showing and why is it important?
Here are two examples from a presentation to travel agents at a conference.
By the way, do you know the word impact?
It means effect and it's very common in business.
>> How have changes in the travel industry impacted travel agents?
Let me show you.
I'm going to show you some data to illustrate how serious this is.
>> Sometimes, an overview is necessary.
Here are some examples.
>> This graph shows the change in the number of travel agents in
the United States.
This graph shows the downward trend in the number of travel agents in
the US over a 15 year period.
>> Here are structures in vocabulary that are common when you describe a visual
>> This graph shows the relationship.
This chart explains how, why, when sales fell.
This diagram illustrates the process.
>> You can also use the verb illustrate in these expressions.
This illustrates the point, illustrates the problem.
Or maybe illustrates the need.
>> This table provides data for 2016.
This table lists the names of countries with the top tourist destinations.
This table gives information about travel in the last five years.
>> Remember that you don't have to point out every detail.
Direct people's attention to the most important information.
Here are some of the expressions we might use for this.
I'll give you some additional ways to explain specific information
in a few minutes.
>> As you can see, the biggest change was from 2000 to 2004,
when the industry lost more than a 100, 000 travel agents.
Let me point out that in the year 2000 we had over 120,000 agents.
Now, we only have 64,000.
It's important to notice that this change began in 2000.
>> When you point out specific information,
you may decide to use a pointer on the remote slide changer.
You know the little red laser pointed that shows on the screen?
This can be helpful but be careful when you use it.
Sometimes people get carried away just keep making circles on the screen.
This can be very distracting.
Here are ways that we explain the importance of the information in
the visual and its relevance to your talk.
Notice how often we use the word this to refer to the slide, the data or
the point that we just made.
>> This means that we need to increase our online presence.
This clearly shows that we need to find a way to reach millennials.
This is important because we are losing market share to mobile apps.
What this shows is that mobile apps are gaining market share.
>> As I mentioned last week, always cite your sources of data on your slides,
you don't necessarily have to say in your talk where you got the information, but
if you do, here are some possibilities >> This graph
from the Bureau of Labor Statistics, shows that...
This information/data comes from Travel Weekly.
>> Some people also include a list of all their sources as a final slide in case
anyone asks about them in the question and answer part of the presentation.
If you give some information that's not in a chart, but you included it in your
speech, you can use phrases like this to introduce the information.
Where did you find the information, who stated it?
Use according to before a source, or
use a specific noun to say who provided the information you're using.
>> According to Travel Weekly, there are about half as many agents now.
This study by WTTC, that is the World Travel and Tourism Council,
states that our industry contributes to 9.8% of world GDP.
The WTTC reports that the travel and
tourism industry employs 284 million people worldwide.
The WTTC looked at the data and
found that 1 in 11 jobs in the world is related to travel and tourism.
>> Now, listen to the speaker describe the chart and
be prepared to answer some simple questions about it.
>> This chart from Phocuswright,
a travel research group, shows the growth in mobile devices in this travel sector.
The green represents revenues from mobile devices over a five year period compared
to desktop bookings, the blue bars.
The red line indicates how fast the mobile market has grown as a percentage of
the overall market.
In 2015, 25% of bookings were made on mobile devices.
So you can see that attracting travelers through a traditional website is
not enough.
Mobile apps that are easy and fast should be a top priority.
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