[MUSIC] Next, we are going to talk about one of the biggest challenges in describing visuals, how to specific about who or what is changing or described in the chart. Sometimes, people look at the title of the chart or graph and try to use those words to describe what the chart shows. The title can be helpful when you're giving an overview, but it's important to focus in more directly on the data. For example, the title of this graph is Who Draws Inspiration from Social Media. So ask yourself, what does that really mean? You can use that to introduce the chart. This graph from the Text 100 Digital Media, shows which age group gets ideas from social media for their travel plans. Okay, that could be the overview. But to point out the important points, you have to be specific and focus on the information shown by the different lines on the graph. The yellow line is described in the key as 18 to 34. So you have to use people between 18 and 34 as your subject. As you can see by this yellow line, people between 18 and 34 are the most influenced by social media. The yellow line, according to the key, is people over 55. So you could say people over 55 are the least likely to care about social media when making travel plans. Keep asking yourself who or what does the chart really show. What group are they talking about? Here's another example. The heading for the chart is a question, what portion of annual expenditures is spent on travel? But all the information shown in the chart is shown as nouns, like expenditures, transportation, etc. So ask yourself, what does this chart really show? On average, only 3% of people's expenditures are for travel, and of their travel expenses, 44% is for transportation. Or you could say, transportation accounts for 44% of their travel expenditures. As you can see, the important thing is to choose what the subject of the sentence will be. Is it something that related to people, like people between 18 and 34 are the most likely to get inspired by social media. Older people spend 44% of their travel money for transportation. Or you could focus on the percentage and start with that. 3% of people's expenditures are for travel. 80% of travelers begin their plans two months in advance. If the subject is a category, like transportation or international sales, we often use the verbs account for, r represent, when commenting on a chart, especially with pie charts. Whatever your subject is, make sure that your verb agrees with it. Look at this chart, how would you introduce it? How would you describe the specific information in the presentation? Fill in the missing words. After you explain the visual, return to your main point. How does the visual support your main point. Explain its importance. >> This is important because we need to increase sales among younger people. This explains why we need to get into mobile technology. >> Make predictions. >> This means that we will need more training in this area to be competitive. If this trend continues, we will lose significant market share. Based on this information, we need to redesign our plan. >> Draw a conclusion. >> It's clear from looking at this chart that mobile apps are the wave of the future. So you can see that mobile apps are essential to our success. Based on this data, I recommend that we invest in new technology. This clearly shows that we need new investment in technology. [MUSIC]
