3.13 Persuasive Language-Logic

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来自 Arizona State University 的课程

商务英语课程:财经英语 Finance & Economics

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Arizona State University

商务英语课程:财经英语 Finance & Economics

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课程 2（共 4 门，Specialization 商务英语课程 Business English）

你在财务领域工作或是和财务专业人员常互动吗 ? 在你的职业生涯，你需说、写或是听得懂英文吗? 跟着本课程真实情境的人物，你会看到他们试着解决一般的商务情况，你会从你的成功和失败的经验中学习，并批判式的思考你沟通方式的抉择。在上完本课程后，你将能够读写电子邮件，报告，以及使用财务和经济的一般用语给予有效的简报。在压力之下，清楚地沟通、利用最近所学的策略，并对于你的商务沟通技巧的有效性，立即得到其他全世界财务专业人士的回馈! 获得你所想要的和全球的经理所期待的英语沟通能力。 Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.

从本节课中

采购 Purchasing

要核准大量开支表示需花好几个小时来互相迁就、说服及退让。这可能会是一段痛苦的过程，但无需如此。只要照着流程走会解除这痛苦，学习语言和流程能够成功地达成大家开心的协议。这周结束后，你将会按照流程和利用语言谈判双赢的解决之道，也能辨识出道德伦理上诡计端倪的情况，这时是表现出你诚实正直的品格。Approving a large expenditure means many hours of giving and taking, of persuading and conceding. This can be a painful process, but it doesn’t need to be. Follow a process that will take the pain away. Learn the language and the process for successfully negotiating solutions where everyone is happy. After completing this week, you’ll be able to follow a process and use the language for negotiating win-win solutions. You’ll also be able to recognize tricky ethical situations where your integrity can shine.

3.13 Persuasive Language-Logic5:16

3.16 Phrases for Concession3:44

与讲师见面

Andrea Mürau Haraway
International Educator
Arizona State University, Global Launch
Wanda Huber
International Educator
Arizona State University Global Launch
Jenny Young
International Educator
Arizona State University Global Launch
Beatriz Fuentes-Anderson
International Educator
Arizona State University Global Launch

Hello again!

Welcome to another language video of English for Finance and Economics.

What if I told you that being treated with respect at work

was something employees found important in their jobs?

Or that trust as senior management made employees work harder.

Would you believe me?

Would you wonder why I would say that, or where I may have gotten my information?

How does it change things when I say, according to a research report

by the Society for Human Resource Management conducted in 2014,

respectful treatment of all employees at all levels was rated as very important,

by 72% of employees.

In second place, for job satisfaction at 64%,

it's trust between employees and senior management.

Do you want to listen to me more now?

Are these facts issues that may need to be evaluated in your company?

Are your employees respected?

Is there trust from senior management?

What can be improved?

Once I gave you facts and

statistics about employee satisfaction, I established credibility.

This use of logic through numbers is a very popular form of persuasion.

We've heard the quote, numbers don't lie.

Carrol D Wright was a prominent statistician employed by the US

government in 1889.

He said, the old saying is that figures, as in numbers,

will not lie, but a new saying is, liars will figure.

It is our duty to prevent the liar from figuring, in other words, to prevent him

from perverting the truth in the interest of some theory he wishes to establish.

We need to use numbers and facts to convince, persuade, and motivate,

but be cautious as we make sure we are honest in the information we present.

Even if things aren't going perfectly in our businesses,

we also need to make sure our sources are reliable, accurate and trustworthy.

Not to shock anyone, but not all facts found on the internet are true.

Here are a few suggestions when determining the credibility of a source.

Check to make sure the author is well known in their field.

Those types of respected authors will also have cited sources in their articles and

research that is also accurate.

Check the date of the source or facts, and

make sure you understand the authors intentions.

Were they neutral in presenting the information, or somewhat biased?

Remember, persuasion is a powerful tool that can affect

us just as much as those we are trying to persuade.

One persuasive tool that uses logics and

keeps employees honest is by using an AFE or authorization for expenditures.

These documents show proposed expenses for a particular project, and authorizes

an individual or group to spend a certain amount of money for that project.

AFEs are persuasive in that they use details, mostly numbers, and

facts to justify why money needs to be spent on a particular program or project.

They give cost estimates, and reasons why a price may be the way it is.

These forms show thought and research as these estimates are analyzed, even down

to items that aren't predictable, like for repairs or extra supplies.

Typically, these AFE forms will be computer generated and

automatically do the math for you.

But as we learned about accuracy and

integrity, we can't assume that computers are always right.

We saw Catherine and Elizabeth discuss this form.

Before buying the new machine, Elizabeth had to prove or

persuade her senior leaders that her numbers were just, honest, and exact.

After persuading them through logic, they could choose whether or

not to approve the funding and the budget.

However, because she doesn't have expertise in crunching numbers and

financial studies, she delegated that part of the project to Catherine, who does.

What are the takeaways from this lesson?

In order to persuade with logic through facts,

you must establish credibility, or use credible sources.

Be honest in your numbers and facts.

Double check your own research if necessary.

Though are authorization for

expenditures are a process that happens before the money is spent,

it's important that estimates and information are as accurate as possible.

We made it.

I hope you found this video in English for Business and Finance useful.

See you soon.

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