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Channel Conflict, Cooperation and Competition

Course video 11 of 35

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.

IE商学院
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课程 1(共 5 门,营销组合实践 专项课程

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