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Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck

Course video 22 of 35

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.

IE商学院
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课程 3(共 5 门,营销组合实践 专项课程

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