简介 Introduction

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您将学习的技能

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

审阅

4.8(472 个评分)
  • 5 stars
    86.86%
  • 4 stars
    11.22%
  • 3 stars
    1.48%
  • 1 star
    0.42%
PZ
Sep 6, 2015

It's a great course, which gives us a basic understanding of competative strategdy.

GH
Aug 20, 2017

love the way professor lead me. easy to understand the core idea of these theories.

从本节课中
互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships
在本模块中,我们将介绍互补产品的概念,并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售,以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后,我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。

教学方

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    Tobias Kretschmer

    Professor

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