简介 Introduction

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您将学习的技能

Game Theory, Strategic Thinking, Competition (Economics), Porter'S Five Forces Analysis, Strategic Management

审阅

4.8(472 个评分)
  • 5 stars
    86.86%
  • 4 stars
    11.22%
  • 3 stars
    1.48%
  • 1 star
    0.42%
GH
Aug 20, 2017

love the way professor lead me. easy to understand the core idea of these theories.

PZ
Sep 6, 2015

It's a great course, which gives us a basic understanding of competative strategdy.

从本节课中
进入新市场 Entering a New Market
本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

教学方

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    Tobias Kretschmer

    Professor

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