The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
Financial statement details
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来自 University of Maryland, College Park 的课程
Master Class for Corporate Entrepreneurs
13 个评分
University of Maryland, College Park
13 个评分
课程 5（共 5 门，Specialization Corporate Entrepreneurship: Innovating within Corporations）
从本节课中
Building the Proposal
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
与讲师见面
Dr. James V. GreenDirector of Entrepreneurship Education
Maryland Technology Enterprise Institute
Right now we'll talk a little bit about kind of basic financial statements and
giving you a very high level overview of that, let's get into some more specifics.
I like this cartoon that says our books are balanced,
half of our numbers are real and half of them are made up.
I appreciate that having worked in that field a long time ago.
So let's talk about what you need,
if you're going to to put through an internal investment proposal for
your corporate finance group.
You want to have a detailed income statement.
But only really detailed for the first year.
Very high level.
And maybe, years two and three, you can kind of do summary growth rates and stuff.
Because we're starting out in a new business or
a new product line, we really don't have much data to go on.
And then you want to show sales.
Okay, you want to show sales or revenues by product or service.
And then you want to show cost of sales.
And that can be a significant number.
Or it can be a very small number,
depending upon whether it's a manufactured product or a software developed product.
But you have to generate an understanding of what is the cost,
the incremental cost to the corporation,
of generating the revenues that you're shown in your proposal.
And that shows you the gross margin.
Okay so sales less cost of sales is gross margin.
And generally, as I've said in my previous lectures,
that may be where you stop because of shared expenses.
You don't have to create a new marketing company, the new marketing group,
you don't have to create a new human resources group,
you can utilize your accounting group.
So, they're really interested in the what additional gross margin are you going to
contribute to the organization.
And so you may want to if there are incremental overhead costs, and
I don't know what they may be, but think it through, it's your project after all.
If there are incremental overhead costs then show those.
But in general if you're simply going to use the shared resources of
the organization, for all of your kind of general and
administrative costs, those are not important.
Now, the cash flow statement.
Now what's the purpose of the cash flow statement?
The purpose of it is to take the income statement and convert it into cash.
Why do we do that?
Well because the income statement is generally on an accrual basis.
As I again said earlier.
But when it comes down to it the most important part of a company is cash flow.
So it converts the income statement from an accrual basis to a cash base.
And that shows you whether, or not your self-financing or not.
Is your project self-financing or not?
And so, you, again, you want to have a fairly significant amount of
detail than the first year and then very high level maybe for years 2 and 3.
And so there are three basic parts of a cash flow statement.
The first one is cash flow from operations and that's maybe the most important one.
That is what cash are you generating from the operations of your project?
That would be revenues less cost of goods sold, okay?
The next thing would be what investing activities are required for my project?
Meaning do I need to make asset purchases to support the project?
Do I need to buy new equipment?
How much of the investment itself, okay?
And then, thirdly, you're talking about cash flow from financing activities.
That means are you going to need incremental funds,
something other than the limited capital budget that
you already have to use in order to finance this project.
So those three things are important and
those are what the cash flow statement shows you.
Okay. Then the balance sheet, okay again if
you're a project you probably won't have a full-blown balance sheet but
let's talk about what a full-blown balance sheet does for you.
It shows current assets, and
current assets are any assets that can be converted into cash in one year or less.
It shows fixed assets.
Fixed assets are like property, plant and equipment.
They are not readily converted into cash.
They are generally depreciated over some time frame.
Current liabilities are those amounts, very similar to current assets.
Current assets are assets that are converted to cash in one year.
Liabilities are liabilities that must be paid within the next year.
So they kind of match up against each other and the current assets plus current
liabilities is something we call working capital.
And hopefully, if you If you're doing well you have positive working capital.
If you have negative working capital it means the company is going to have to
finance you for that working capital deficit.
Long term liabilities, long term debt that you may acquire,
again projects aren't going to to have long term debt or maybe it will,
maybe they'll decide to issue some type of a bond or something to finance a project.
If it's a big project, it could have long term debt.
But, generally they don't.
And then reserves or equity in a typical standalone company,
the equity basically is the accumulated amount of profits and loss for
the company since the beginning of time.
If you are a project, it may simply be an accounting of all the positive and
negative cash flows of the organizations.
That generally will run through what they a call, an inner company planning system.
And then there are a number of financial ratios that you can create, or
not create, but calculate from the balance sheet.
A current ratio is how much do my current assets, cover my current liabilities.
Hopefully it's more than one.
Let's say, current ratio would be good, if it was two or three to one.
Quick ratio means how much do my
readily liquid assets pay my liabilities.
Because current assets can include things like pre paid insurance or
other assets that are basically used up in the first year but
they don't they're not generally liquid.
So liquid assets are like cash and marketable securities.
So the quick ratio gives you a better understanding of how well
can I pay my current liabilities.
And then we can calculate return on capital.
So when you put together these financial statements you want to have
a comprehensive list of all the assumptions that you've used.
Hopefully they're reasonable assumptions.
You should be prepared to discuss those with the people that are analyzing
your project.
And you should always have in your back pocket somewhere
a what if analysis that says, okay, somebody's going to ask you this.
They'll say to you what if I give you $10 million to spend versus $5 million?
Well, what if you only get two and half?
What happens then?
So you need to be prepared to answer those questions by having something that you've
already thought through so you can pull out and
say well here's here's what happens if we only get two and half million.
You want to talk about growth rates,
you want to talk about interest rates if you are using those.
You basically want to have all your assumptions in a way that you can
demonstrate that you've thought things through well and
they're reasonable assumptions.
I hope that this has been helpful.
I don't think that you're going to become financial accounting people that
are going to develop a bunch of internal financial statements.
But at least you'll have a feel for
how these statements will impact on how people will look at your project.
