>> I think that's, I think that's, there's some
truth to that but on the other hand, if we
think today now about what consumers want, a lot of
those features were originally part of the Nokia products staple.
I mean, if we say for examples,
consumers want access to their music collection backed
by a third party, or sorry, an online provider.
That's, Nokia provided that.
If we say consumers want to have a robust application
ecosystem with strong third party developers networks, Nokia did that.
Nokia brought about, you know, brought up a phone environment in which third party
developers were providing a lot of applications
to expand the functionality of the phone.
So you may be right,
but I'm not sure it's about.
It may be better to say that they, the way in which they looked at the
segments of the market, was perhaps slightly off
in terms of their reading of the consumer.
>> There was something they didn't get sometimes.
>> There's certainly something they didn't get, but what it
is exactly, I think is still a little bit elusive.
>> I think what it is, is cool.
>> Cool. >> They lost touch with what is cool.
>> They're just not cool anymore.
>> They were doing everything they needed to do, but we still
didn't, I mean I never had a Nokia phone because I never thought
Nokia was cool obviously. [LAUGH] But I mean it's like.
>> But you were like uber cool.
You were cool before it was cool to be cool.
>> [LAUGH] Most people who had Nokias had Nokia, I didn't have
a cell phone until like three years after other people had cell phones.
>> Yeah.
Yeah.
>> And by the time I got a Nokia, it was already kind
of one of the, like it already known for being the cheaper one.
>> Yeah.
>> The Razr and other things, and when you think
about the advertising behind those products, the Razr was very.
>> Yeah.
>> The iPhone took it up another notch. And Nokia never really came with it.
They had the same, like this chime is on their marketing.
That's not very cool.
>> Just, it's not appealing to your inner hipster, is that what you're saying?
>> because they didn't take it to the next step.
>> Okay, coolness factor somehow, I mean, definitely Nokia has lost its
cool, but that, I think that the, that's a trend-driven thing, right?
So what we need to do is to figure out what was going on with the trend.
Danny. >> I think
they have they insisted their own operating system, yeah?
>> Yeah.
>> Actually the market was changing. That I, I, I want to say
that Nokia was so arrogant to keep their operating system in there.
Actually the other competitors were adopting Android.