Introduction: Evaluating Advertising Effectiveness

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您将学习的技能

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

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从本节课中

Evaluating Advertising Effectiveness

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

教学方

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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