2.4 Reg Baker (MRII) about web surveys in market research

来自 University of Michigan 的课程
Data Collection: Online, Telephone and Face-to-face
143 个评分
University of Michigan
143 个评分
课程 2(共 7 门,Specialization Survey Data Collection and Analytics
Module 2: Self-administration, Online Data Collection
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.


  • Frederick Conrad, Ph.D.
    Frederick Conrad, Ph.D.
    Research Professor, Survey Methodology
    Institute for Social Research