Course Introduction

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来自 University of California, Davis 的课程

Creating Dashboards and Storytelling with Tableau

278 个评分

University of California, Davis

Creating Dashboards and Storytelling with Tableau

278 个评分

课程 4（共 5 门，Specialization Data Visualization with Tableau）

Leveraging the visualizations you created in the previous course, Visual Analytics with Tableau, you will create dashboards that help you identify the story within your data, and you will discover how to use Storypoints to create a powerful story to leave a lasting impression with your audience. You will balance the goals of your stakeholders with the needs of your end-users, and be able to structure and organize your story for maximum impact. Throughout the course you will apply more advanced functions within Tableau, such as hierarchies, actions and parameters to guide user interactions. For your final project, you will create a compelling narrative to be delivered in a meeting, as a static report, or in an interactive display online.

从本节课中

Planning and Preproduction: Aligning your Audience, Stakeholders, and Data

Welcome to the first module of this course! In the following modules, you will learn and work with concepts, tips, and techniques to help you explore data, identify meaningful findings, and then explain them through the power of data visualization and storytelling. In this module, you will be able to determine the who, what, why, and how of the story and discover the importance of planning before you start. You will be able to interview your stakeholders and assess your audience to find the right story in the data. By the end of this module, you will be able to define what a story is and build a basic framework for presenting your story. Let's get started!

Course Introduction3:43

What is a Story?6:13

与讲师见面

Govind Acharya
Principal Analyst
Budget and Institutional Analysis
Hunter Whitney
Sr. Consultant, Author, Instructor
Design Strategy and Data Visualization

[MUSIC]

Hello and welcome to creating Dashboards and Storytelling with Tableau.

We want to thank you for joining us for this fourth course in the data

visualization specialization from UC Davis.

For those of you who don't know me,

my name is Govind Acharya, one of your instructors.

I'm a principal analyst for UC Davies.

I have over a decade of experience in data analytics, statistics, survey research and

visualization across several disciplines, including higher education,

economics, urban planning, human rights and development.

And for this course, I will be focusing more on the technical aspects of

Dashboarding and Storytelling using Tableau.

>> And I'm Hunter Whitney.

For more than 15 years, I've been an Information, Interaction and

User Experience Designer.

So that's the perspective I bring to data visualization.

My primary areas of interest are health, life sciences and cybersecurity.

Because these are all data-intensive fields, I'm very interested in how

to design effective application interfaces with a more human-centered approach.

In the first module, we will begin to talk about creating data stories in depth.

We'll start off discussing planning and preproduction steps

by identifying an essential element in any successful data visualization project.

The business goals as represented by the stakeholders.

We'll then create a design check list to align these stakeholder's goals with

the needs of the audience and what is actually in the data.

Identifying these elements early will help set the stage for the next module,

which Govind will now introduce.

Govind?

>> Thanks, Hunter.

In the second module,

I will introduce key metrics that align with your stakeholders' goals.

We will discover the ways KPIs can be visualized, and build them in Tableau.

You will also create indicators and decision-triggers, and

know when to use them in Tableau.

We will conclude the module with a lesson on data quality.

In the third module, we will review and apply basic principles for dashboard

design, assemble a dashboard, and use the dashboard to identify our data story.

I will spend a great deal of time working through a case to teach you about

hierarchies, actions, filters and parameters to your dashboards.

Once we have all that in place, you should be able to uncover the story in the data,

which leads us to the fourth module.

Tell us about it, Hunter.

>> Thank you, Govind.

In Module 4, we'll get to the fun part, crafting the story of your data.

Effective data storytelling is both an art and a science.

And as I will explain, our brains are wired for stories.

We'll start off by exploring the human elements of data storytelling and look at

some iconic examples of data stories from both the past and the present.

You will examine the role emotions play in decision making ways and

learn ways to effectively and appropriately incorporate emotion

provoking elements into your stories and visualizations.

And lastly, and perhaps most importantly,

we'll discuss the danger of false narratives and unconscious bias.

And the rule of ethics in data storytelling.

To demonstrate these concepts,

we'll walk through a case study that applies a framework to your story.

And Govind will show you how this works within Tableau.

We have a lot to cover in this course and we are very excited to have you join us,

so again welcome and lets get started

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