[MUSIC] In today's environment highly data driven organizations are making better and faster decisions. At PwC we believe data and analytics can make a huge difference when it comes to the most significant decisions about the strategic direction of an organization. Now, let's take a look at how data helps organizations make decisions. >> Businesses make thousands of decisions a day. Most are routine, many are underpinned by data. A growing number can be automated, but what happens when it comes to decisions that go beyond day to day operations? Decisions that will shift the course of a business, or even an industry, and shape the world we live in. [MUSIC] These are what we call big decisions. They set the direction for the business and are both high value and high stakes. [MUSIC] Big decisions are made frequently and revisited often. They can be reactive, forced by circumstances beyond our control. Executives tell us their decision making lacks the sophistication and speed they need for competitive advantage, the sophistication to reach clarity on critical decisions, creatively use new sources of data, use analytics to assess options and estimate value. And the speed to opportunistically make decisions, quickly source and experiment with new data, monitor results, and adjust decision making. To think as expansively as technology makes possible, we need to bring together our most powerful assets, the art of instinct and experience with the science of data and analytics. So the decisions like growing or shrinking the business or collaborating with competitors are seen more clearly. We will have more opportunities to identify, model, and map multiple futures, reducing the risks of innovation and accelerating the decision making process. So that we'll not only be there for the next big breakthrough, we'll be leading the field. Executives in highly data driven organizations are three times more likely to report significant improvements in their decisions. So, in a world where opportunities are more complex and more accelerated, and technology will continue to deliver evermore data, inform our experience with analytical power for those decisions that really count. By blending the art of leadership and judgment with the science of analytics excellence, we can make better and faster decisions. Learn more about improving your ability to compete with our practical advice on better decision making. Get started by visiting our website. [MUSIC] >> In this video, you heard how organizations make thousands of decisions every day. Some are simple, but some are very complex and can shift the course of a business or industry. These big decisions set the direction for a business. Data and analytics help solve these problems. In the next video, Anand Rao will introduce the data and analytics framework. Anand is a principal in PwC's data and analytics team. He is our Innovation Lead, Global Co-lead for Future of Insurance 2020, and an artificial intelligence specialist. Anand will discuss how the data and analytics framework can be applied consistently to solve problems. [MUSIC]