Segmentation

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您将学习的技能

Revenue Management, Forecasting, Demand Management, Asset Management

审阅

4.7(260 个评分)
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SR

Feb 19, 2019

This was fun and educational Thank you so much for putting this together

VZ

May 03, 2020

Brendan May and Alex are great teachers. others are a bit boring

从本节课中
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

教学方

  • Peter O'Connor

    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management
  • Alex Slors

    Alex Slors

    Independent Hotel Asset Manager & Development Consultant
  • David Turnbull

    David Turnbull

    Co-Founder and CCO
  • Brendan May

    Brendan May

    COO Livabout
  • Martin Soler

    Martin Soler

    Independent Marketing Consultant
  • Lennert De Jong

    Lennert De Jong

    Commercial Director

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