The Importance of Measuring Your Content

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4.6(150 个评分)
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JG
Aug 13, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

CM
Dec 10, 2019

I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings

从本节课中
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

教学方

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    Candy Lee

    Professor
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    John Lavine

    Founder, Professor and Director, Media Management Center
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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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