Marketing/Branding Your Content Pt.1

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来自 Northwestern University 的课程
Content Strategy for Professionals: Engaging Audiences
268 个评分
Northwestern University
268 个评分
课程 1(共 5 门,Specialization 专业人员所需的内容策略
从本节课中
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

与讲师见面

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications

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