What is Content Strategy?

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来自 Northwestern University 的课程
Content Strategy for Professionals: Engaging Audiences
286 个评分
Northwestern University
286 个评分
课程 1(共 5 门,Specialization 专业人员所需的内容策略
从本节课中
Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

与讲师见面

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications

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