Welcome. Last week, we reviewed ethical principles such as autonomy, justice, explain ability, transparency and fairness. And why they are important for corporate responsibility. We also learned the benefits of including them in your communications, and the consequences of not doing so. This week, we focus on the importance of diversity, equity and inclusiveness, and continue these lessons with Renee Cummings. Renee, welcome back. >> Thank you, Megan. Renee, you are a relentless promoter of inclusiveness as a security and ethics consultants. And while we're beginning to see movements insisting on incorporating diversity, being inclusive and equitable, tell us why it's important to incorporate these principles into an ethics communication strategy. >> So Megan, marketing is more about advertising and direct sales, whereas public relations is about focusing on the reputation of the organization, stakeholder communications, and really generating positive media. That's the basic difference. >> Thank you, Renee. In response to this, we're seeing many organizations put out marketing statements or public relations statements. Tell us how marketing differs from public relations. >> So Megan, marketing is more about advertising and direct sales, whereas public relations is about focusing on the reputation of the organization, stakeholder communications and really generating positive media. That's the basic difference. >> Thanks Renee. As you know, we live in a world where it's hard to escape the impacts of how we communicate an what we communicate, and it is visible in real time across the globe. What example can you think of where a lack of communication about ethical issues led to greater problems for the business, its customer or society in general? >> There so many of those situations out there. We've had a big tech creating tools to hire individuals to recruit individuals, and the algorithms use being trained on men and trained on the resumes of men, denying many woman access to those positions. We've seen healthcare data not being diverse enough and misdiagnosing dark skin individuals. We've seen the criminal justice system, where they've been algorithms being designed to administer, justice disproportionately being used against communities of color. So we've had many situations of algorithms behaving badly. And one of the interventions would be definitely a more diverse and inclusive approach to designing algorithms, and ensuring there's an equitable balance as well. And equity, as really front and center within the process as well. >> Thank you Renee. We're looking forward to the lessons of this week.