6. Food and Beverage Products as Experience Products: What That Means and Entails

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Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

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TH

Jul 14, 2020

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

MM

Jun 28, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

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  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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