6. Food and Beverage Products as Experience Products: What That Means and Entails

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Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

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4.8(3,388 个评分)

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EC

May 19, 2020

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Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

TH

Jul 13, 2020

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I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

教学方

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    Gabriele Troilo

    Associate Professor

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