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Computing customer lifetime value in R (Recital 3)

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In this module, you will learn how to use R to execute lifetime value analyses. You will learn to estimate what is called a transition matrix -which measures how customers transition from one segment to another- and use that information to make invaluable predictions about how a customer database is likely to evolve over the next few years, and how much money it should be worth.

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课程 2(共 4 门,战略业务分析 专项课程

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