Developing a managerial segmentation

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ESSEC商学院
4.5(466 个评分) | 23K 名学生已注册
课程 2(共 4 门,战略业务分析 专项课程
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您将学习的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

审阅

4.5(466 个评分)
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MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

CK

Mar 12, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

从本节课中
Module 2 : Managerial segmentation

教学方

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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