Foundations of Marketing Analytics

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ESSEC商学院
ESSEC商学院

4.6(704 个评分)

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37K 名学生已注册

课程 2(共 4 门,战略业务分析 专项课程

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您将学习的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

审阅

4.6(704 个评分)

  • 5 stars
    66.33%
  • 4 stars
    27.27%
  • 3 stars
    4.82%
  • 2 stars
    0.85%
  • 1 star
    0.71%

LL

Apr 20, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

Dec 1, 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

从本节课中

Module 0 : Introduction to Foundation of Marketing Analytics

教学方

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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