Limitations of statistical segmentation

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ESSEC商学院
ESSEC商学院

4.6(693 个评分)

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课程 2(共 4 门,战略业务分析 专项课程

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您将学习的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

审阅

4.6(693 个评分)

  • 5 stars
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  • 4 stars
    27.41%
  • 3 stars
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  • 1 star
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TB

Dec 1, 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 7, 2016

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I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

从本节课中

Module 2 : Managerial segmentation

教学方

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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