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Selecting the "right" number of segments

Course video 5 of 29

In this module, you will learn the inner workings of statistical segmentation, how to compute statistical indicators about customers such as recency or frequency, and how to identify homogeneous groups of customers within a database. We will alternate lectures and R tutorials, making sure that, by the end of this module, you will be able to apply every concept we will cover.

ESSEC商学院
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课程 2(共 4 门,战略业务分析 专项课程

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