Using the transition matrix to estimate how customers will evolve

Loading...
ESSEC商学院
4.6(637 个评分) | 30K 名学生已注册
课程 2(共 4 门,战略业务分析 专项课程
查看授课大纲

您将学习的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

审阅

4.6(637 个评分)
  • 5 stars
    65.14%
  • 4 stars
    28.10%
  • 3 stars
    5.02%
  • 2 stars
    0.94%
  • 1 star
    0.78%
TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

从本节课中
Module 4 : Customer lifetime value

教学方

  • Placeholder

    Arnaud De Bruyn

    Professor at ESSEC Business School

探索我们的目录

免费加入并获得个性化推荐、更新和优惠。