Using the transition matrix to estimate how customers will evolve

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ESSEC商学院
4.6(647 个评分) | 33K 名学生已注册
课程 2(共 4 门,战略业务分析 专项课程
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您将学习的技能

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

审阅

4.6(647 个评分)
  • 5 stars
    65.22%
  • 4 stars
    27.97%
  • 3 stars
    5.10%
  • 2 stars
    0.92%
  • 1 star
    0.77%
TB
Dec 1, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK
Feb 7, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

从本节课中
Module 4 : Customer lifetime value

教学方

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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