1.7. Unique characteristics of service businesses: 05. Heterogeneity

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Variable Pricing, Marketing, Hospital Management, Hotel Management

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GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

DT

Sep 29, 2020

The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!

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What is unique about managing a service business?

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    Sunmee Choi

    Professor of Service Management

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