The communication process

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来自 University of Geneva 的课程

Humanitarian communication : Addressing key challenges

94 个评分

University of Geneva

Humanitarian communication : Addressing key challenges

94 个评分

Learn how to address the main challenges of communication in humanitarian settings and how to implement a communication plan in the midst of humanitarian action.

从本节课中

Week 1

Dear students, Welcome to this course on communication in humanitarian settings. During this week, we will cover the main concepts and definitions essential to understand the specific framework of communication in humanitarian settings.

Week 1 introduction1:38

The communication process5:14

Communication concept definitions12:29

Communication means evolution12:02

Humanitarian action definition8:50

Humanitarian principles11:46

Specificities of humanitarian communication - Part 15:27

Specificities of humanitarian communication - Part 211:08

Week 1 wrap up1:10

与讲师见面

Prof. Doris Schopper
Director of CERAH, joint Centre of the University of Geneva and the Graduate Institute of Geneva
Faculty of Medicine
Dr. Valérie Gorin
CERAH lecturer
Centre for Education and Research in Humanitarian Action
Jean-Marc Biquet
Course coordinator and lecturer at CERAH
Centre for Education and Research in Humanitarian Action
Claire Barthélémy
Course coordinator and lecturer at CERAH
Centre for Education and Research in Humanitarian Action
Claire Doole
Invited lecturer
Centre for Education and Research in Humanitarian Action
Claire Bellmann
Professional Trainer, Coach and Facilitator
Centre for Education and Research in Humanitarian Action

[MUSIC]

Welcome to the first session of this MOOC.

We are going to start together with this short video where

I will introduce you to the communication cycle.

The purpose of this presentation is to show you that

any communication has to be understood as a process.

To be effective when you communicate, you should always think

of your communication as a whole and not only about you or your message.

As you see with this figure, communication is a process.

It is divided in four steps, which we will see together.

Keep in mind that every type of communication,

even a simple face to face conversation, is based on the principle of a sender.

You, sending a message, an information, through a channel, verbal communication,

in this case your mouth, to a receiver, the person in front of you.

Communication is nothing if it isn't meant for a receiver or

if it has no message to give.

Let's first talk about the sender.

The sender is the communicator.

It can be a person, a group, or an organization that has a message to give.

The sender has a precise idea of what he means, of what he wants to say.

Generally, the sender already has a receiver in mind.

But sometimes the receiver has to be Identified or specified.

The sender will then have to create and frame his message in the best way so

it is understood by the receiver.

And he will have to identify the right channel so

it is well-received by the receiver.

The second step is the message itself.

The message can be oral, written, or visual.

In whatever way you choose to send your message,

it has to contain minimum information.

You have to think precisely of the purpose of your message.

What do you want to tell?

Is it to promote?

To inform?

To warn about?

To educate?

To raise awareness?

By fixing the objectives of your communication, it will be more precise and

targeted.

A message is always associated with a channel.

A channel is a means of delivering a message from a point A,

a sender, to a point B, a receiver.

A channel can be a technological tool like a telephone, a media like radio or

television, or simply an attitude like the body language.

This channel is very important because it has to be adapted to the message.

If you think your message is more influential with images,

then you won't use radio.

But if the only way to access your receiver is through radio,

then you have to adapt the message providing only verbal information.

The target of your communication is the receiver.

Again, the receiver can be a person,

a group, an organization, even the public in general.

You have to precisely identify who you are talking to,

the receiver you are trying to reach, and why you want to reach him.

You have to adapt the message to this receiver.

This is why you have to learn as much as possible about how this receiver

is getting informed, where he lives,

if he access to media, what is his level of education, and so on.

A message not adapted to the receiver will never reach its target and goals.

To make sure the receiver acknowledged your message,

you will have to give him space for a feedback, a message back.

As a consequence, let's see one last important point.

Every communication can be summarized as an encoding and decoding process.

Encoding means to put some codes in a message.

We do this every day when we communicate by using specific words,

a certain level of language, very intellectual or

very popular, by making some references to events or people or habits.

We also use images or symbols that are culturally relevant for ourselves.

But we then have to make sure that the message is well decoded by the receiver.

To decode is simply to understand the same codes that were encoded by the sender.

Therefore, a good communication process happens when the encoding and

decoding processes perfectly match,

when the receiver understood perfectly what the sender meant.

But sometimes it doesn't work.

This is why you always have to make sure that you and

your receiver have at least some codes in common.

You will have to adapt your message to the cultural,

social, political, or economic background of your receiver.

You have to be prepared when you communicate by keeping this process in

mind at every step.

Thank you for your attention.

[MUSIC]

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