Lean startup MVPs

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来自 University of Maryland, College Park 的课程

创新企业家：从理念到市场

228 个评分

University of Maryland, College Park

创新企业家：从理念到市场

228 个评分

课程 2（共 4 门，Specialization Entrepreneurship: Launching an Innovative Business）

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

从本节课中

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

Planning for prototyping8:01

Why and how to prototype14:30

Rapid prototyping and development5:33

Lean startup MVPs4:10

Choosing a wireframing/UX prototyping tool11:50

Anatomy of an experience map10:42

What you'll learn from user testing6:19

Analytics and insight8:06

Troubleshooting your customer discovery10:57

Levels of a product/service11:13

与讲师见面

Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

I know you've learned a lot about lean startup and

MVPs in your other courses, but I just wanna emphasize how much overlap

there is here with this concept of biasing yourself towards action.

Here's a video about the early MVP, the minimum viable product of DropBox.

In this video, you'll see their very first offering.

A simple video explaining what the service is, how it works, and

what are the benefits for it.

It's super simple.

They probably had not built the product yet.

But they knew what they wanted it to be.

So, instead of waiting they just biased themselves towards action and tested it.

If you watched this video and it appealed to you, then you could go to that website

and try to get it, try to get access to your two and a half gigs.

Well maybe you could, maybe you couldn't.

But at the very least, DropBox was getting a bit of data.

They used to call themselves a Free DropBox, as you can see here.

And they're finding out what the conversion rate was for

that fictional service.

Another MVP I can tell you about is from Buffer.

So the person who created Buffer said, I believe that there are people

who wanna make more tweets on Twitter, but they don't wanna bombard their viewers.

They don't wanna bombard their followers with five, six, seven posts all at once.

It would be better for them if they could spread them out.

Just because they're creating five pieces of content in this hour

doesn't mean that they shouldn't send them every three or four hours.

But they won't be at the computer, they won't be able to send them later.

So, let's have a service to do that for them.

So, he sent a tweet on his personal Twitter account.

There's this thing that exists, I invented it, it's called Buffer.

And it'll automatically stage your tweets for you.

If you want it, click this link.

People clicked the link, they went to the page in the middle there.

There's a header across the top, it says Tweet more consistently with Buffer, and

then it gives you three choices.

There's a free version, the $5 version and here's what you get, and

the $20 version, here's what you get.

People who clicked on those links went to the third page there, shown at the bottom.

A little message that said, actually,

sorry, you caught us before we were really ready.

We'll be ready soon, though.

If you wanna know about it, give us your email address.

Without having to spend any time or money building this product,

Buffer, the creator of it was able to take action,

get some conversion data, and find out would people really pay for this?

Did they respond well to the features he was offering.

Eric Ries, who coined a lot of the terms that we know and

use now for the lean startup method, talks in this video

about the importance of using these MVPs for learning.

In our first example we talked about biasing yourself towards

action by creating a fake product and seeing if people wanted it.

The second example with Buffer.

They gave an opportunity for a sale actually, but it was fake.

But they gave themselves a chance to get that conversion data.

In the third video, Eric Ries talked about the unit of progress for a startup,

it should be learning.

That MVPs are experiments and

that we're trying to apply the scientific method to entrepreneurship.

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