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Message Strategies II – Affective & Conative

Course video 23 of 39

After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, you will see professionals’ points of view on the creative process.

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课程、专项课程和在线学位均由全世界一流大学和教育机构的顶尖授课教师教授。

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