This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today. It will introduce you to effective, state-of-the art management tools and principles to help you lead change in this world – taught by senior staff of international organizations themselves. This is an introductory course offered by the International Organizations MBA (IO-MBA) of the University of Geneva, an executive program for change-makers in international organizations, NGOs and social ventures.
Introduction from Claudia Romo Edelman
审阅
MO
May 16, 2019
This was one of the best mind bungling course. its was short and quite interesting. i liked my professor Claudia Gonzalez with her wide experience in Diplomacy and Marketing .
MM
May 16, 2019
The course covers all managerial topics, explaining application of those on the NGOs. There are a lot of practical examples, and readings for further study.
International organizations are facing increasingly competitive environments in gaining the funding and public support necessary to fulfill their missions. The current economic situation has made it more critical than ever to use effective marketing management to build positive media attention and a strong brand identity. In this last module, we blend together theoretical principles with the practical skill of marketing and fundraising in international organizations. The course is divided into four parts, each with a theoretical framework followed by the application to a real world example.
教学方
Gilbert Probst
Professor, Organization and Management
Sebastian Buckup
Visiting professor
Bruce Jenks
Visiting professor
Stephan Mergenthaler
Visiting professor
Cassandra Quintanilla
Teaching and research assistant
Lea Stadtler
Research Fellow
Claudia Gonzalez Romo
Visiting professor
Julian Fleet
Visiting professor
