[MUSIC] In this video, we're going to focus on the role of insights and the translation of them into how might we questions. So let's talk about what how might we questions are and how you can create ideas from insights. Your goal now is to take your observations and translate them into a variety of narrative insights, which highlight opportunity areas for the users that you are designing for. But what do we do with this information? Our next step is to frame the insight into a how might we question. It is these questions that turn problems into opportunities for design. The how might we question should suggest that a solution is possible, while also giving you room to flex your creativity and generate a variety of solutions. They are simply short questions that launch brainstorms and other forms of ideation. One way to approach the construction of a how might we question would be to look at your narrative insights and reframe them as questions by adding, how might we, at the beginning? For example, let's go back to our insight around home cleaning. People lack tools for opportunistic cleaning, or unplanned cleaning, which occurs much more frequently than planned cleaning. Let's reframe that insight into a how might we question. Here are three examples, how might we design a digital tool for supporting opportunistic cleaning, which occurs much more frequently than planned cleaning? How might we design a fun experience for supporting opportunistic cleaning? How might we design a family engagement tool for supporting opportunistic cleaning? Always make sure your how might we question is focused so that you can actually grasp the opportunity. And yet allows for you to explore wild ideas that suggest what could be possible. But how do you know if you're going too narrow or broad with your how might we questions? Martha Cotton is going to give us some pointers. >> So now let's consider what you need to know about crafting the just right how might we questions. Let's go back to our insight around the common cold from the previous video. People's experience of a cold consist of four discrete steps that each have their own needs and behaviors. An example of a how might we question that is too narrow, how might we design a new tissue box? That's too narrow because it limits brainstorming and doesn't speak to a consumer need. An example of a how might we question that is too broad, how might we eradicate the common gold? That's too broad to enable meaningful brainstorming. An example of a how might we question that is just right, how might we better support people during the initial stage of getting a cold, when they are trying to alleviate symptoms? This is just right because it is human centered, speaks to a real need, and allows for meaningful brainstorming. In short, a good how might we question will allow you to brainstorm in a focused, meaningful way. You'll know you've crafted a good how might we question if it aids your brainstorming. If they are too narrow or too broad, you and your team will not find them helpful to spark ideas. >> In the last few videos, you've learned about the fundamentals of design research. How to make observations, turn those into insights, and frame as a how might we question that facilitates brainstorming. In the upcoming videos, we will discuss how to come up with a wide of ideas and how to visualize your concepts. But first, take the opportunity to put your newfound skills to the test. We hope you learn a lot through your homework. [MUSIC]