Fewer Bigger Bolder: From Mindless Expansion to Focused Growth

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西北大学
4.5(280 个评分) | 13K 名学生已注册
课程 4(共 6 门,组织领导 专项课程
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您将学习的技能

Advertising, Data Analysis, Analytics, Marketing

审阅

4.5(280 个评分)
  • 5 stars
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CH

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

AS

Feb 15, 2016

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

从本节课中
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

教学方

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

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