This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
Consequence Desirability
您将学习的技能
Communication, Negotiation, Leadership, Communications Management
审阅
TT
Dec 18, 2016
Common sense is not so common. Simply put, these principles are so relevant to everyday life, and yet they elude us. Vital tool to develop communication tactics every leader must master.
LS
Feb 22, 2016
Great course. I learned so much about influence and how it is manifest in the workplace. I also got skills in how to use influence to get ideas accepted and moved forward.
This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes.
教学方
Daniel J. O’Keefe
Owen L. Coon Professor
