How Perceptions & Attitudes Affect Consumers' Decisions

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IE商学院
4.2(970 个评分) | 27K 名学生已注册
课程 1(共 5 门,营销战略 专项课程
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您将学习的技能

Market Research, Consumer Behaviour, Data Analysis

审阅

4.2(970 个评分)
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LW

Feb 28, 2017

This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.

OO

Apr 21, 2019

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

从本节课中
The Consumer Decision Process

教学方

  • Shameek Sinha

    Shameek Sinha

    Professor

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