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Post-Purchase Evaluation

Course video 12 of 29

Module 2 will guide you through the consumer decision-making process. Here you will explore how a potential-buyer researches a product, how they make their purchase decision, and their post-purchase evaluation. You will also understand the difference between consumer markets and business markets.

IE商学院
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课程 1(共 5 门,营销战略 专项课程

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