Why is Consumer Behavior Important in the Marketing Process Framework?

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Market Research, Consumer Behaviour, Data Analysis

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Apr 9, 2020

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Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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Apr 8, 2020

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One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

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Consumer Behavioral Fundamentals

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    Shameek Sinha

    Professor

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