Introduction: What Data Do Marketers Use?

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您将学习的技能

Data Analysis, Marketing, Digital Marketing

审阅

4.8(294 个评分)

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VT

Dec 3, 2021

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This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

TR

Dec 17, 2021

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Well designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.

从本节课中

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

教学方

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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