Module 2 Overview

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您将学习的技能

Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)

审阅

4.5(4,166 个评分)
  • 5 stars
    65.98%
  • 4 stars
    25.08%
  • 3 stars
    6.69%
  • 2 stars
    1.46%
  • 1 star
    0.76%
AS
Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM
Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

从本节课中
The Consumer Brand Relationship
In Module 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights.

教学方

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    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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