If you're lucky.
Because the restaurant had over 1.5 million reservation attempts at it's peak,
the year before it closed down a few years back.
Part of why you come is also the experience of seeing the kitchen where
a bunch of professionals, in fact, there were so many of them there were,
in fact more than the people actually sitting down to eat at the restaurant,
are working and preparing your next phenomenal dishes.
To see them work and work almost with the discipline of a military regime was
another part of the experience and is part of why you come over here.
In addition is where the restaurant is placed.
It is located in a remote village up in the north of Spain,
in the north of Catalonia, called Rosas.
Rosas is a phenomenal beach as you can see in the picture.
Very close to the French border.
So part of what you're really paying for
is to be able to come over here for a weekend.
There is no easy access to the restaurant, so
people have to come and most likely spend the night in a hotel,
after they have enjoyed their five to six hour dinner experience.
But that's not the end of it.
What else are you really paying?
Why were there so many million reservation attempts when he
can only fit anywhere between 50 to 60 people dining at the restaurant on
any particular night during the only six months of the year in which it was open?
Well, part was to meet the master himself.
Ferran Adria, know as the father of molecular gastronomy and
the most famous chef in the world until today.
That is also part of how you might go about augmenting the experience.
And obviously the scarcity of a table at the restaurant
makes it particularly exhilarating to be able to get a seat over there.
You can imagine when the value process creation begins and
ends for this kind of experience.
In this particular case, in the case of an experience,
the actual value begins much before.
If you managed to have gotten a table at the place where value would be telling
every one of your colleagues at the office that you'll be going to Rosas and you have
a table at El Bulli and you will finish much afterwards through a recollection of
the memories of some of the experiences that you have gone through.
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