Digital Concept: Authenticity, Part 2

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Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

AN

Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

从本节课中
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

教学方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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