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您将学习的技能

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

审阅

4.7(15,265 个评分)
  • 5 stars
    79.14%
  • 4 stars
    17.24%
  • 3 stars
    2.21%
  • 2 stars
    0.49%
  • 1 star
    0.91%
MS
Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

SS
Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

从本节课中
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

教学方

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    Aric Rindfleisch

    John M. Jones Professor of Marketing

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