Pay What You Want Part 2

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您将学习的技能

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

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4.7(10,678 个评分)
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SN

Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

从本节课中
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

教学方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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