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您将学习的技能

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

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4.7(10,555 个评分)
  • 5 stars
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  • 4 stars
    18.95%
  • 3 stars
    2.60%
  • 2 stars
    0.57%
  • 1 star
    0.89%
MS

May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

SN

Jun 28, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

从本节课中
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

教学方

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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