Introduction to STP

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来自 University of Illinois at Urbana-Champaign 的课程
Marketing Management I
169 个评分
University of Illinois at Urbana-Champaign
169 个评分
课程 5(共 7 门,Specialization Value Chain Management
从本节课中
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

与讲师见面

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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